Convert show viewers into qualified investors.
Going Public's value proposition lived at the intersection of entertainment and finance — viewers had to engage with the show, then convert into actual investors. We needed a paid funnel that could deliver both halves of that journey.
$1M+ in investments. 15M+ views in S1.
Delivered relevant, high-quality viewership at scale. Re-targeting viewers fueled the investor pipeline. We also built an advance live-performance dashboard so the team could see attribution from view to investor in real time.
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