Hidden Pigeon.

Hidden Pigeon.

Introduction

Hidden Pigeon Company is a multiplatform kids-and-family content studio founded by renowned children's book author Mo Willems with Stampede Ventures and RedBird Capital Partners. HPC's mission is to expand the reach of Mo's beloved catalog across entertainment platforms — and they came to us to build the digital muscle behind it.

Year

2024

Industry

Kids & Family

Scope of work

/

Social Marketing

/

Kids & Family

Timeline

Ongoing since launch

Introduction

Hidden Pigeon Company is a multiplatform kids-and-family content studio founded by renowned children's book author Mo Willems with Stampede Ventures and RedBird Capital Partners. HPC's mission is to expand the reach of Mo's beloved catalog across entertainment platforms — and they came to us to build the digital muscle behind it.

Year

2024

Industry

Kids & Family

Scope of work

/

Social Marketing

/

Kids & Family

Timeline

Ongoing since launch

Challenge

Challenge

Build a kids-and-family digital presence from a standing start.

A new content company anchored in a beloved IP catalog needed to translate brand love into measurable digital traction across TikTok, YouTube, and brand-partnership channels — while honoring the safety and quality expectations of a kids-and-family audience.

Outcome

Outcome

Doubled TikTok following. Significant YouTube growth.

We developed a robust paid media funnel that drove millions of quality social engagements, doubled their TikTok following, significantly increased YouTube subscribers, and amplified brand partnerships — helping HPC connect with new audiences and expand its impact.

Have a project in mind?

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Let’s talk.

Tell us about your business and where paid media could pull harder. We'll be in touch within 48 hours.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell us about your business and where paid media could pull harder. We'll be in touch within 48 hours.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell us about your business and where paid media could pull harder. We'll be in touch within 48 hours.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.