Launch a global YouTube destination at the speed of culture.
Oprah's audience expectation is broadcast-scale. We needed to deliver subscribers, watch time, and engagement immediately — while building audience-data infrastructure to compound results across episodes and topics.
20M+ views. 300K+ subscribers. Two months.
A foundational asset for Oprah's podcast monetization strategy. By optimizing for engagement and re-engaging viewers from previous episodes through audience data, we deepened audience relationships and maximized impact.
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