Drive massive viewership for a high-stakes documentary launch.
A documentary about second chances and prison reform — with John Legend's voice behind it — needed reach efficient enough to compound over the campaign window. We built a paid strategy around the launch's social and video shoulder content.
157M+ targeted ad impressions.
Low cost-per-impression at high volume. The campaign extended the documentary's reach far beyond what organic alone could deliver, while keeping spend efficient against engagement KPIs.
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